Disrupting the Mortgage Industry: How Brock Sottile’s Prycer is Empowering Consumers

In the mortgage industry, professionals grapple with vast amounts of data collected from different sources such as social media, websites, search engines, and emerging technologies like IoT and machine learning. The challenge lies in managing this data deluge while performing complex, essential calculations. Traditional methods have struggled to keep pace, opening the gates for technology-driven solutions. Yet, a tool that can seamlessly perform multiple tasks remains elusive. Brock Sottile, a dynamic entrepreneur and CEO, has stepped in to fill this void with Prycer, his game-changing software. He’s on a mission to revolutionize the way professionals manage mortgage data.

Born in Calgary, Alberta, Brock Sottile grew up overcoming several odds in life. Today, at 23, he stands as a testament to the spirit of resilience and innovation. The CEO of Sottile Capital, with a solid background in solar power construction and sales, Brock has set his sights on an ambitious new venture- disrupting the mortgage industry with a revolutionary software named Prycer.

No stranger to the harsh realities of life, Brock faced an unimaginable loss at the tender age of 13. His father, his mentor, and “the best sales guy” Brock knew, died suddenly from a brain aneurysm. His father’s entrepreneurial spirit left an indelible mark on Brock. Faced with adversity, he transformed his emotions into motivation, pushing himself into the world of high-level hockey. However, head injuries cut his promising athletic career short. This setback, though, was merely a catalyst for Brock’s entry into the world of business.

Fast forward to today, Brock’s unique experiences have fostered an extraordinarily mature mindset and remarkable leadership qualities. “Culture is extremely important to me from being an athlete,” he says, reflecting on his past. “You don’t miss the sport; you miss the culture, the camaraderie, everyone pulling the ship in the same direction.”

This ethos is palpable in Brock’s latest venture, Prycer. Built as an all-in-one balancing and pricing tool, Prycer offers an empowering toolkit for mortgage professionals. The software allows its users to take control of their pipeline, comparing mortgages head-to-head, generating leads, calculating pricing, and creating customizable presentations, all with complete precision.

Brock’s vision for Prycer extends beyond its practical applications. He sees it as a tool to shift power dynamics in the mortgage industry. The software, expected to be launched in the next two months, has the potential to put consumers in the driver’s seat, empowering them to become their own loan officers. This ground-breaking approach could turn the traditional mortgage industry on its head, challenging industry giants and offering unprecedented control to the consumer.

Brock now hopes to inspire future entrepreneurs to leap, just as he did. “So many people never try because they are afraid to fail,” Brock shares, reflecting on his own journey. “I tell everyone to just try it, commit to it, and give it your all.”

In the hands of Brock Sottile, the future of the mortgage industry seems poised for a seismic shift. As we await the launch of Prycer, there’s a palpable sense of anticipation. With his innovative software, Brock is promising to redefine power dynamics, giving consumers the keys to navigating their mortgage journey.